Look for “the Mully!” As I was walking through the labyrinth of products this thing just jumped out at me. Brothers Jeff, Rick, and Matt Mullen and their pal Darrin say “Don’t Play Dirty!” They have, within the past month, fine-tuned a terrific product and managed to debut it at this year’s PGA Merchandise Show. The product – the Mully – is a small golf towel attached to a thin retractable cable that you can attach to your belt. You merely reach back for it, pull it forward, wipe off your club and let go. It retracts back into position and away you go onto the next thing. What a simple yet elegant idea for golfers.